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Wednesday, July 18, 2007

Advertising Your Website With Pay Per Click

A thriving method to help optimize your online image is to consider using pay-per-click (PPC) advertising. Pay-per-click advertising means purchasing sponsored links on the pages of search engine results...

Just One Click Away!

A thriving method to help optimize your online image is to consider using pay-per-click (PPC) advertising. Pay-per-click advertising means purchasing sponsored links on the pages of search engine results. A PPC advertiser bids on specific keywords and/or keyword phrases. Many of these bids can be as low as 5 or 10 cents per click. When a keyword is typed into a search engine those ads with the highest bids are generally listed first. It is, in most cases, best to be in the top 5 or 7 advertisers listed. An advertiser only pays if the searcher clicks on their ad. As you can see this is quite powerful. It turns advertising into a performance business. We only pay when a potential client specifically targets our ad or site. Search engines are used every minute of every day. This means advertising your website with pay-per-click will greatly increase the visibility of your website.

By advertising your website with pay-per-click, you are advertising your business in a very cost effective way. It is an industry that is growing larger and reaching more people everyday. With that growth comes the inevitable competition among search companies. This benefits advertisers both in lower costs and even greater exposure. With all the choices between PPC companies you can tailor your pay-per-click advertising to fit your specific business or company budget needs. This is a plus for those of you who are starting out on a small or limited budget. It also is ideal for those of you that want to stay away from paying a lot for "static" advertising (ie banner ads, etc.) that may or may not ever be seen. By advertising your website with pay-per-click, your ad is surely going to be seen.

Other advantages to advertising your website with pay-per-click include the speed of advertising, the flexibility of your ad copy, and the ability to research and compare data to see what works best for your website. It is for these, and many other, reasons that PPC advertising is growing so quickly. Advertisers crave new, cost-effective ad methods that allow them to target their markets in the most effective way possible.

There are times, however, when advertising your website with pay-per-click can prove to be costly. For example, it will cost you more to use competitive keywords than it will to use words that are not as competitive. Finely tune your keyword strategies. There are many sources on the Internet regarding keyword strategies so finding ideas is not hard. You might also want to consider consulting a professional. Remember not to bite off more than you can chew. Start with one pay-per-click provider first, using ads you have tested, and then extend your campaign accordingly.

Advertising your website with pay-per-click can be a very quick, inexpensive way to get your website and business rolling. Drawbacks can always pop up, but if you educate and prepare yourself, you will be able to make the most out of advertising your website with pay-per-click.

Secrets to Affiliate Millionaires - 8 Marketing Strategies for the Daily Fixed Plan to Boost Profits

There is no doubt that planning is the first steps for your success in any kind of business. Particularly in affiliate marketing business, there are a lot of things you have to complete every day. It requires a lot of your efforts and time to success in affiliate marketing. The best way you can do is to plan what you have to complete in each day. You have to utilize and maximize the power of your time management with your plan.

In this article, you will discover and learn 8 simply steps in the daily fixed plan to maximize profits in the home based affiliate business online. Also, you will learn the secrets of affiliate millionaires for each strategy to maximize your affiliate earning online. With those steps and secrets, you will know what you have to complete every day to increase the value and opportunities to earn more affiliate commission every day.

Affiliate Marketing Strategies #1: Maximize the power of writing articles.
You should write 3 articles with keyword-rich each day for your interested topics. After that, you should submit those articles to top 10 well-known and high traffic article directories. You can search and find those articles directories from search engines.

The secrets to affiliate millionaires for this strategy are to:
(1) write your own original articles
(2) optimize your title of article and
(3) insert your niche keywords in the article properly.

Affiliate Marketing Strategies #2: Build, optimize and test the pay per click (PPC) online advertising campaign. In this step, you should build, optimize and test the PPC online advertising campaigns. You should focus on the daily budget and the cost per click (CPC) while you are building the campaigns. Also, you must lead your visitors from PPC online advertising to your review page, where you can insert quality content and your personal reviews.

The secrets to affiliate millionaires are to:
(1) stay in your daily budget, CPC and return on investment (ROI)
(2) focus on your keywords, ad-copy and review page and
(3) test everything you can do in the PPC campaigns.

Affiliate Marketing Strategies #3: Review click through rate (CTR) and cost per click (CPC) for your PPC search engine.
If you are running multiple PPC search engines, it is a great idea to review the CTR and CPC for those campaigns in your PPC search engines. Your primarily task in this step is try to increase the CTR and minimize the CPC in your campaigns.

The secrets to affiliate millionaires are:
(1) remove low CTR and high CPC ad-group and
(2) maximize the CTR by researching niche keywords, re-writing the ad-copy and re-design landing page and
(3) focus on the ad-position with CPC.

Affiliate Marketing Strategies #4: Keep posting on blogs and marketing your blogs online.
Blogging online marketing is one of the powerful ways to drive traffic to your website and earn extra money on the internet. In your daily fixed plan, you should include the major task for blogging online. You should keep blogging every day on your blogs. Additionally, it is a great idea to post your one of three articles, written in above step, in your blog.

The secrets to affiliate millionaires are to:
(1) post consistency to your blog
(2) market and spread out your blogs and
(3) post comments on other related blogs.

Affiliate Marketing Strategies #5: Place online classified advertisement.
Online classified advertisement is one of the effective affiliate marketing strategies to drive more traffic and earn huge commission. The most popular online classified advertisement on the internet is the Craigslist directory. It is a top world class online classified advertisement directory on the internet. You should place your own classified advertisement on that directory every day.

The secrets to affiliate millionaires are to:
(1) write high conversion rate of classified advertisement and
(2) write and submit consistency your online classified advertisements to other classified advertisement directories.

Affiliate Marketing Strategies #6: Create your own e-book and spread out to the world.
With the articles, you can combine those articles into your e-book and submit it to the e-book submission directories on the internet. You are spreading your reputation, creditability and reliability to the world by this approach.

The secrets to affiliate millionaires are to:
(1) spread out the e-book to the world
(2) grant other people to put their affiliate links into the books for motivation and
(3) create a powerful graphics for your e-book.

Affiliate Marketing Strategies #7: Post at least 10 posts on the well-known forums.
Obviously, participating in the well-known forums, like Warrior forum, is a great place to start with this approach. You can build the relationship with those members in the forums. Also, this is one of the effective ways to increase your reputation, creditability and reliability.

The secrets to affiliate millionaires are to:
(1) build the relationship with other members in the forums and
(2) be socializing rather than sales pitch.

Affiliate Marketing Strategies #8: Monitor and evaluate results from those above strategies.
The last things you have to include in your daily fixed plan are:
(1) to monitor and
(2) to evaluate the results from those above strategies. With the evaluation, you will know which strategies will work for you and you can put more effort on them.

The secrets to affiliate millionaires are to:
(1) look for which strategies are workable and profitable for your affiliate marketing business and
(2) remove poor strategies for your business.
Final thoughts, you have learnt the example of daily fixed plan for success affiliate marketing entrepreneurs who earn huge of affiliate commission online. With those strategies in your daily fixed plan, there is no doubt that you will become a super affiliate entrepreneur and earn big money on the internet.

The secrets to affiliate millionaires of this daily fixed plan are:
(1) to be consistency,
(2) to be patient and
(3) to be self-improvement.

It means you have to do consistency your daily fixed plan every day. You will not get rich overnight or in short few weeks. Otherwise, you have to improve yourself always.

10 Steps to Creating Your Internet Marketing Plan

If you're the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world. Here are 10 steps to creating a viable Internet Marketing Plan for your service business.

If you're the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world. If you have a business plan or vision that is written, you only need to integrate this Internet marketing piece into that existing plan. However, if you are like many of my clients, you carry your business and marketing plans in your head without bothering to commit anything to paper.

Here are ten considerations you need to make as you complete your Internet marketing plan:

1. Objective of Internet Marketing Plan: What do you want to accomplish by using Internet marketing? To find new clients? Provide services and info to existing clients? Sell services or products? Educate your target market or your staff about your product or service? Create an online community for your target market? How much money to have to spend each month on this Internet marketing plan? Having a goal and budget in mind will make your marketing more effective.

2. Marketing Funnel: The most successful online business owners have a marketing funnel (think of it as an upside down triangle) through which they "funnel" clients. The process begins from the wide top of the funnel, representing low-cost products or free give-aways, and moving clients down through the funnel to the narrower portions which represent gradually increasing investments from the clients from your higher-priced products and services. What products and services do you currently offer? Are they at varied price points that would create a funnel effect? What plans do you have to increase your product or service line? Will those new offerings plug gaps in your marketing funnel?

3. Your Competition: Knowing and understanding where you stand among your competitors can you help you strengthen your marketing message. Do a keyword search for the terms someone might use to find your business online. Write down the URL's of your top 5 competitors. How popular and relevant are their sites? You can check their traffic ranking with Alexa, http://www.alexa.com/#traffic, as well as see what other sites link to them. Does your competition offer something unique? Where are the gaps in the service or product offerings?

4. Target Market: Instead of trying to marketing to everyone (the shotgun marketing
approach), find a clearly definable target market that you can easily describe and locate. Are they male or female? What age group? What industry? What socio-economic group? Where do they hang out on- and off-line? What do they read? To what groups and associations (real and virtual, personal and professional) do they belong? How much money do they make? Can they easily afford your product or service? What keywords are they using to search for businesses like yours online? (Note--you can do keyword research with free downloadable software, http://www.GoodKeywords.com).

5. Solution to a Problem: The reason that someone will buy your product or hire to you to provide a service is to solve a particular problem that they have. What problems and issues plague your target market? How does your product or service solve that problem? How does your solution differ from that of your competitors? What makes you uniquely qualified to provide the solution to their problem?

6. Branding Your Business: Your domain name can either help you be memorable or cast you into a sea of "brandless" solutions. At a minimum, you'll want to buy both your personal name as well as the name of your business in the .com version, if it's available. Then buy the .com versions of your product names and program names. If you use a full-featured domain registrar, you'll be able to point and mask these domains to internal pages of your web site, or use them as stand-alone sales letter pages.
You may also think of problems faced by your target market or solutions that you provide and buy domain names in the .com version of those as well. Internet marketer Dean Jackson brands his ebook on how to stop a divorce by owning the domain name, StopYourDivorce.com, This is a compelling solution to his target market -- men who have been ignoring their wives' complaints of marital dissatisfaction and come home one day to an empty house and a note telling him that she's filing for divorce.

7. Assess your website. Your web site should be visually appealing, with one primary font for the text and a simple primary color scheme, along with an easy-to-navigate layout, and readily identifiable buttons to link to other pages in the site. Your content should focus on and address the problems of your visitors and how your product or service can help solve their problems. Rather than listing the features of your product or service, detail the benefits they'll gain from purchasing your product or service. People rarely buy features -- they buy benefits. Don't depend on your web site designer to write your content -- that is best done by you, as you know your business and your target market better than anyone.
Present a clear call to action that is clearly shown on every page of your site. In an online business, your primary call to action should be getting the visitor's name and primary email address by asking him subscribe to your ezine or by giving him access to a free ecourse, special report, audio recording, or ebook. Lastly, provide an abundace of readily available information to demonstrate your expertise (articles, blog posts, free downloads, giveaways, contests). Your visitor is always asking WIIFM (What's In It For Me) -- make your web site about your visitor, not about you.

8. Online Business Management Technology: Do you have access to the appropriate services and technology that will help you sell your product or service online? At a minimum you'll need a merchant account (permits you to take credit card payments) that includes a virtual gateway (enables you to process transactions online) and a full-featured shopping cart that will permit you to sell both physical and electronic products and create a series of autoresponders to follow up with buyers and non-buyers alike. Depending on your marketing plan, you may also want to investigate email newsletter distribution services, online appointment setting services, stand-alone autoresponders, blogging software, article submission sites, online press release distribution services, website content management services, and links exchange management services and software.

9. Internet Marketing Strategies: How will you create traffic to your website? There are countless ways to do this, including: pay-per-click purchases (in which you buy a keyword at a search engine and pay for placement on that search engine for that keyword and pay for each visitor who clicks on that link and is sent to your site); organic search engine listing ranking (in which your site comes up at the top of the non-sponsored listings on a search engine by having keyword rich descriptions in the page title and page desciption meta tags and then optimizing each page for no more than 3 keywords in the first 250 words on a page); well-written email newsletter that is published on a regular basis; submission of articles on topics related to your target market to article submission directories; regularly post entries to a blog aimed at your target market, full of content discussing issues related to that target market; series of podcasts containing interview with experts of interest to your target market; ongoing series of teleconferences containing value-added content for your target market; submission of online press releases with new tips information for your target market; exchange relevant links with others in different industries with the same target market;

10. Building a Team: You'll never be able to do this all alone. The most successful business owners don't even try. You need to add experts to your team who are great at what they do so that you've got the time and energy to go out and do what you do best -- selling your products and services to your target market. Some great experts to add to your team include a virtual assistant or online business manager, an online business coach, a web site designer, a graphic designer, a writing expert (editor, ghost writer, proof reader or copy writer), a bookkeeper, and intellectual property attorney, to name a few.

To conduct a successful Internet marketing campaign, you need to integrate your plan into the overall marketing plan/business vision that you have for your service business. Some businesses will thrive off Internet marketing alone; however, for most, Internet marketing simply complements and enhances your offline marketing strategies.

5 Effective Strategies To Expose Your Network Marketing Business On The Internet

Loving the network marketing company you are involved in and being extremely passionate about it isn’t enough to be success. Despite your uplines advice that enthusiasm is what sells people, all the enthusiasm in the world will not increase your business if nobody knows about it!

Just like you will not open a business in downtown and expect customers to come flocking to your storefront just because you are enthusiastic about it. That would be dumb. In the same way, you should not launch your network marketing business on the internet and expect to get results without letting people know that you exist!Here are some basic internet marketing strategies you need to expose your business to as much people as possible.

1. Article marketing. With this, you basically write a short 400-1000 word article on a topic or subject about your network marketing company. For example, if you distribute health products, you will write about exercise and supplements.
Once you write an article, you are allowed an advertisement at the end linking to your website with your opportunity. And this gives you instant exposure.

2. Forum posting. If you have the time and patience, you can start posting replies and helping out other forum members about their questions. With each post, you are allowed a small advertisement linking back to your site.
Be sure you are not spamming the boards, because you will get kicked out if you use the board solely as an advertisement mechanism. Be sure to put some good content with each reply.

3. Blogging. This is a long term strategy. Blogs get ranked higher than regular websites with the search engines and you will have a loyal following of readers if you post good and relevant content regularly. Additionally, with a blog readers will see you as an expert in your field and that may ease the process of recruiting new people.

4. Pay per click. This is a quick way you can generate interested opportunity seekers to your site fast. Go set up an account with google and whenever somebody searches for your particular network marketing niche, you ad will show up in the sponsored ad. Be sure to link to a lead capture page when someone clicks on your ad.

5. Ezine solo email blast. This is another way to generate quick traffic. Basically you contact the ezine owner that is related to your particular niche and pay them to send out an email to his subscribers pointing to your lead capture page. Instantly your email is seen by potential thousands of viewers interested in home based businesses.

This is just an introduction of the internet marketing strategies you can use for your network marketing business. Forget the old fashioned way of network marketing, with the internet and these strategies, you are able to target thousands of interested prospects!

Network Marketing Internet Business Basics

A network marketing Internet business is what millions of ordinary people are making extraordinary money from. You can too, but only if you put your mind to it. Come to think of it, a network marketing Internet business is no different from any other online business. The fundamentals are the same. What changes are the parameters. So what’s keeping you from running your own successful network marketing Internet business? Nothing! Just find a legit core opportunity and get going.


Going by definitions, a network marketing Internet business program, also known as "network" or "matrix" marketing, is a way of selling goods or services online through distributors. These programs typically promise that if you sign up as a distributor, you will receive commissions – for both your sales of the program’s goods or services and those of other people you recruit to join the distributors. Network marketing Internet business programs usually promise to pay commissions through two or more levels of recruits, known as the distributor's "downline."
Technology is rapidly changing the corporate world today, and network marketing businesses are no exception. Many network marketing Internet business companies make use of their web presence to enhance and accelerate the growth potential of their distributors.

Overwhelmed by the details of your new network marketing Internet business? Still struggling with them? Today there are so many companies, so many products, so much information and so many opportunities, it’s easy to get lost in the maze. Don’t panic. Just take them step by step.

The first, and most important thing, is picking the right company with the right product and the right system that suits your personal style, interest and skills. Take the time to understand and manage your sales tools, marketing systems and compensation plans. The next step is getting ready for all the hard work and sheer perseverence. Accept that you are not going to get rich overnight. No one does. Growing your network marketing Internet business knowledge and earning that subsequent success is a lifelong process.

Choose a product that you feel good about, and select one or two methods from your sales training manual. Utilize the power of the Internet. You can build distributor networks on a national or even a global level right from your home computer. Now isn’t that quite something?

Make it a point to keep the plan as simple as possible but no simpler. In other words, don't be unprepared, but don't also do too much. Just keep on working consistently and stay committed to your goal. Take it one step at a time and you'll get there.

*You have permission to reprint what you just read. Use it in your ezine, at your website or in your newsletter. The only requirement is including the following footer with it...

Network Marketing - How to become successful

What you should do and know about to become successful with Network Marketing programs. Discover tips and strategies that will help you succeed with MLM.

Network marketing: The new mantra of selling Network marketing refers to employing several strata of people, to market and advertise your website or product. It is similar in concept to multi level marketing with the traditional pyramid approach to marketing. However out of the millions of network marketing tools and campaigns out there, what separates the ‘successes' from the ‘failures'?

Tips for success at network marketing Network marketing is all about people. Therefore it means connecting at a personal level. Although all marketing revolves around this fundamental concept, fact is in network marketing it is only you selling yourself.

Be yourself. When you're projecting yourself in front of another prospect, the trick is to be yourself and not be concerned about what others are thinking of you. Many people think they need to project a certain image of being business-like and very professional. Professionalism helps to a certain degree but what's going to really sell is your personal side.

Be different. Most of the famous businessmen have had a weird or quirky side to them. That is the reason why people like working with them because working with such people is an experience in itself. If you are boring and dull, just like every body else, there won't be anything that sets you apart from the millions out there. Then why would people want to work with you?
Set your own standards. Comparison with others and wondering what others think of you can be sure downers in the world of network marketing. It is best to love what you do, provide your own unique ideas and suggestions, and inject new life into the business. Set your own benchmarks and work to improving them.

Check the reputation of the firm. Before selecting a company for network marketing, it is essential to do your due diligence checks – like for example, how successful is this company, does it have a good brand value, are their products well known and trusted, etc. These are answers that will directly impact your sales in the long run.

Check the commission plans. Be sure to ask around and get to know the incentives available. Many companies require you to qualify first before starting to sell their products. Make sure these pre qualification tests aren't too tough else you may not be able to start selling.
Check the entry fee. Most network marketing firms will require you to pay an initial fee before starting out. Check for the rates and do a comparison check before starting out.

Inventory. Many of the hoax companies will require you to keep purchasing a fixed amount of inventory every month, irrespective of whether you have accomplished the sales targets or not. This can add unnecessary financial burden if you're not cautious.
Training and support. Make sure to check for a reputed company that has a sound training and support system in place. This should be an organized, replicate system that you can use in turn to train recruits working under you.

Diligently employ their success strategies. Most reputed companies have been successful because they have chosen to stick with a tried and tested business model. In order for your network marketing strategy to be successful you need to imbibe and learn their strategy and tricks.

Supportive higher management. It is essential that the company you're dealing with has a supportive upper management. They should be interested in what you're doing, how you're progressing and offer ideas too.

Train your recruits well. A new recruit may be easily forgotten in the humdrum of activity. It is essential that you train your recruits well enough so that people working under you gain from profits. That way you also stand to gain a good commission.

Don't leave your regular job. Many people leave their regular 9 to 5 jobs just as soon as they see their network marketing business gaining even a little profit. This is a big mistake and is sure to backfire in the long run. It takes time to get a business successful and until your business ‘breaks even', you must not leave your regular job.

10 Tips for Avoiding Home Business Scams

Starting a home business has become a wonderful and attractive alternative for parents across the country. With the advent of the Internet, email and cell phones, working at home has been a very viable option. No other alternative allows parents the opportunity to create their own hours and work around their children's schedules while earning an income. But before investing in any home business opportunity, it is wise to take appropriate steps to research the opportunity and the company. Unfortunately, there are deceitful businesses ready to take advantage of parent's deep desire to be at home with their children. These steps will help you to avoid potential problems:

1. Research the company and always check them out with the Better Business Bureau (http://search.bbb.org/search.html) located in their city.

2. Ask for at least three references of people they have worked with. Call each person and ask about his or her experiences with the company.

3. Be cautious of any company that asks for money for a work-at-home job

4. Don't be fooled by ads claiming you can make large amounts of money in short periods of time. And be cautious of companies that require you to sign up immediately. If it sounds too good to be true, it usually is.

5. Avoid those “Type from home scams” that claim you can earn “$40,000.00 a year typing from home.” As Diana Ennen, author of Virtual Assistant ~ the Series, Become a Highly Successful Sought After VA (http://www.VA-TheSeries.com) states, “These are usually scams. They promise you a listing of companies looking for home-based typist and normally these companies aren’t even aware they are on the list and seldom need help. Starting a secretarial business at home is a great work-at-home opportunity. However, you need to do it right and start one on your own. Our site offers suggestions at http://www.virtualwordpublishing.com.

6. Get specific information in writing from the company such as how long they have been in business, where they are located (not just a P.O. Box), how many customers they have, what their refund policy is (read it thoroughly); how long it takes to get paid and if there are any restrictions on payments, etc.

7. If you do invest in a business opportunity, use your credit card instead of cash. It may be easier to dispute the charges with your credit card company rather than trying to get your money back from a fraudulent company.

8. Research current scams on web sites such as ScamBusters at: http://www.scambusters.com. Report any scams or fraudulent companies to the Federal Trade Commission http://www.ftc.gov, your state's Attorney General and the National Fraud Information Center, PO Box 65868, Washington, DC 20035, (800) 876-7060.

9. Call the National Fraud Information Center at (800) 876-7060 for information or visit their web site at: http://www.fraud.org.

10. Don't invest in any opportunity that you are not sure about. Instead, find something that you are interested in and will enjoy doing. (Do what you love, and the money will follow.)

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